Hush PR developed and delivered Middle Beach Lodge’s inaugural Artist Spotlight Programme, bringing four artists to the property across four weekends in the typically slower shoulder season.

The project included programme development, artist coordination, scheduling and logistics, digital content, guest-facing activation and ongoing promotion. The programme webpage and print collateral were developed by Curt Yoder Creative.

The campaign used artist-led storytelling to connect Middle Beach Lodge with the creative community while creating a new reason for guests and new audiences to engage with the property.

Across 12 programme-specific pieces of content, the campaign generated more than 106,000 views, nearly 16,000 accounts reached and almost 2,000 interactions. The programme also drove meaningful website and email activity, resulted in artwork sales for participating artists and generated enough interest and value to return for a second year in 2026.

Participating artists continued to share their experience after the programme concluded, with two creating a body work inspired by their stay creating life-time value with real world artifacts like “The Tofino Collection” by Canadian Artist Ronei Faganello.