The Tofino Camping Giveaway brought together five Vancouver Island businesses for a four-day Black Friday campaign built around a collaborative prize package valued at more than $1,000. The giveaway combined accommodation, camping gear, food and surf experiences into one cohesive promotion, with a seven-slide Instagram carousel as the main entry point and supporting Stories used to keep the campaign visible throughout the weekend. The contest structure was intentionally simple, using likes, follows, tags and bonus subscription entries to encourage participation while also supporting gift certificate sales content during a high-traffic shopping period.

The campaign generated 15,371 impressions, 1,774 interactions and 1,323 comments, along with 105 new follows and 110 shares. Supporting Stories added another 4,791 views and drove direct traffic to booking links. Beyond the immediate engagement, the campaign reached the brand’s core audience of women aged 25–44 in British Columbia and helped strengthen visibility for every participating partner.

Participants: Bella Pacifica Campground, Alberni Adventure Gear, Tofino Paddle Surf, Modest Maverick, Alberni Wildflower